What do you need to know to get started?
This part of the book is designed to give you a broad overview of marketing any business. It will provide the answers to many of the commonly asked questions and it will provide these answers in a simple, easy to understand format. The questions that will be answered and the topics covered include:
- How much time you should spend marketing your business;
- How much money you should spend on marketing;
- Why it is important to understand your customers;
- What type of promotional material you should be using;
- Ways to stay motivated; and
- Tips for running a successful business.
How much time do you need to devote to marketing?
Most of the marketing ideas recommended in this book will take less than 30 minutes to implement. The big question that you need to ask yourself is how much time can you devote to marketing and promoting your business? You may be able to spend 30 minutes per month or you may be fired up and ready to commit to 30 minutes per day. It doesn’t matter how much time you allocate as long as you make the effort to implement new ideas on a regular basis. You be the judge on how regular the basis needs to be.
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How much business do you need to survive?
This is the start to any marketing campaign or plan and unfortunately it is seldom considered in small businesses. You need to ask yourself the question: how much business do I really need? There are two reasons to ask this question. The first is to give you a daily target to aim for. If you don’t know how much business you want you will never be satisfied.Enjoy your movies and series totally free here mlsbd
Why is it important to be different?
Imagine if you had a dose of the flu and you decided that you needed to buy some medicine. Imagine you go to the shops and find ten individual pharmacies next door to each other, all in a nice neat row and basically all the same. How do you decide which pharmacy to purchase your flu medication from? Do you look for the cheapest, the one with the most helpful staff, the biggest, the smallest, the longest established, the one that you have visited before or simply the one closest? These are the kinds of questions that we subconsciously ask every time we go to purchase an item.
How much money do you need to spend on marketing?
Finding the money to market and advertise a business is often not easy.
Most businesses that come to me for advice have very limited budgets—sometimes as little as $20 per week. My advice is always the same. The size of the budget doesn’t matter but how you use it does. It is all relative. A company with a $20 per week marketing budget probably needs to generate a few thousand dollars per year.
Do you want to find new customers or keep existing ones?
To put it bluntly, it costs a lot more to find new customers than it does to keep old ones. Figures vary from industry to industry but it is estimated that finding new customers costs nine times as much as keeping existing customers.
Do you have ‘small business syndrome’?
I often meet small business operators who say that they can’t do the type of marketing that big corporations do because they don’t have anywhere near the same large budgets. I say why not? I call this the small business syndrome and I hear it all the time.
What is market research and do you need it?
Most people in business either ignore market research as something that only big companies can afford or, alternatively, they class it as one of those terms that people throw around without really understanding what it means.More Movies Download from here Movieswood
What type of promotional material should you use?
Promotional material evolves as your business matures. Today it may be a simple, one-page, photocopied flyer that can be dropped into letterboxes if that is all that you can afford. Perhaps tomorrow you will have a glossy magazine featuring your offices around the world.Plz visit here for information about purevolume
Lastly Comment
Finally, the degree of perseverance that I see from many small business operators constantly amazes me. I have had people come to me who have lost everything at the age of 60 and they want some marketing advice on their next venture. They smile, they are positive and they are wise. Small business operators are often embarrassed to say that they are having financial difficulties. I try to explain that there wouldn’t be a business in the world that hasn’t experienced cash flow problems at some time or another so don’t beat yourself up because you are having a tough time. There are many other ways to measure success apart from purely monetary results.
